Nexus One: What an Idea, Sirjee?
Two things happened in last couple of days. Idea cellular in India launched a campaign to promote use of mobile to save the tree and Google launched Nexus One. Two different events, one is so significant that the world media is taking notice and another one is subtle idea being noticed by few people like you and me.
CHANGE! – What, Why, When and How?
So, what happens to the only thing constant 'change?' Where does it disappear. You just brushed it under the carpet pretending that it doesn't exist and you are not going to think about it, forever.
3 Idiots: You, Me and We!
Hindu and Hinduism is the most misinterpreted word today in the world. I am willing to fight against it. Do you have it in you. Come forward and join the movement... It's a Satyagraha.
Five things you don’t want to know about the business of communications.
Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not.
CII Brand Summit 2010 Summary: What marketers heard from experts…
This could be useful resource for the people who attended the Brand Summit and forgot to take notes or for those, who need a gentle push on their forehead to energize their braincells.
How do we think?
The biggest hurdle one faces in today's environment is to know 'how to think.' We are forced to think every moment of our life. You are always thinking - about something or the other. Work, home, person, exams, studies, money, dreams - you put anything here and it will remain true. We think for us and we think for others as well!
Is your Brand under fire? It’s time to call the marshals.
Inviting Crisis and managing it effectively are two different things... See, what you need and and how you can identify crisis in advance...
The Dip & The Bounce: Story of our lives…
This is the beauty of having a blog. You can write whatever s**t you want to and get away with it. Some people do it very effectively. I have done it today and no guarantee that would not do it in future. But, if you are my first best friend, you would know what I mean here.
This will disrupt everything for marketers!
Whenever we hear a word ‘Disruption’ – somehow it leads to a negative feeling. After all, as humans we are averse to change and disruption by nature disturbs the normal rhythm of life and forces you the change the course. Now, let’s look at this word from a marketer’s perspective and it becomes even more dreaded! Who wants some tiny David to come and disturb Goliath’s party?
I am wondering. Why am I not writing anything from past few days or may be even months. Is it a writer’s block? Or I stopped Thinking? Or am I super busy to write anything at all? Or I stopped exploring the world? What is it? Well, there’s no definite answer I can think of at this moment. But, I promised myself to be back soon on this and share my musings. I am sure many of you are aware... [Read more]
A tiny emotional and philosophical note this time. A note to myself. “We make friends and then often forget them. By the time we realise the true value of that friendship and love, it might be too late. Don’t let this happen. If you wanna say ‘Hello’ to your first best friend, please do so. You might not see tomorrow. Your friend might not see tomorrow. The life is too short... [Read more]
The biggest hurdle one faces in today’s environment is to know ‘how to think.’ We are forced to think every moment of our life. You are always thinking – about something or the other. Work, home, person, exams, studies, money, dreams – you put anything here and it will remain true. We think for us and we think for others as well! Now, being in the business of communication,... [Read more]
I am sure you are aware that we were the knowledge partners to the CII Brand Summit 2010 and it was a great success. With views from thought leaders around the globe made word – “Disruption” a favorite amongst the participants. Here’s a brief summary of those two days in my own words. It could be useful resource for the people who attended and forgot to take notes or for those,... [Read more]
This article is written for the special supplement, The Times of India, Bangalore is bringing out on the occasion of CII Brand Summit 2010 on 19th and 20th February, 2010. How many times we have read such a headline? I have personally lost count. Every time someone launches a book on marketing or on branding, we hear such praises and phrases. Today, I am going to talk about what is happening around... [Read more]